Indian Journal of
Marketing
Volume 43/ Number 12
Article1:
Performance of Agri: Warehousing in Maharastra & Market Potential For Negotiable
Wear house Receipts Finance in India
Author: N. Rangasamy
Article 2: The
Emergence of Retailing of Generic
Medicines: An Awareness Study at Kakinada, Andhra
Pradesh.
Author: Kuberudu
Burlakanti & Romala Vijaya Srinivas
Article 3: Effect of Demographic Factors on Consumer Buying
Behaviour of Durable Goods.
Author: Som Aditya Juyal
Article 4: An
Analysis of the Existing Literature on B2C E- Commerce
Author: Deepal
Jay Joshi
Article5: Consumer Behaviour in the new Era of Retailing: An Empirical study on food, Grocery and
Apparel Purchase in East india
Author: Ayan Chattopadhyay
Vikalpa: The journal For Decision Makers
Volume 38/ Number 4
Perspectives
Data Analytics: Hyped Up Aspirations or true Potential?
Arindam Banerjee, Tathagata Bandyopadhyay & Prachi
Acharya
Research
Measurement of International Currency crises: A panel data
Approach Using Composite Indices
K.V Bhanu Murthy & Anjala Kalsie
R&D spending & the Rewards to human capital In India’s
IT sector
Sumit K Majumdar
Marketing “Value” to price –Sensitive Customers During the
tending process
Abhishek kumar Singh, Mandar Nayak, And DVR Seshadri
MNC CSR in Emerging Economy Conflict Zones: A case Study of
HUL’s North –East Operations in India
Tulsi Jayakumar
Factors Influencing IT Adoption By bank employees: An
Extended TAM Approach
Rupanjali Nath, Kanika T Bhal, & Geetika T kapur
Notes &Commentaries
Efficient water Management through Public
Private Partnership Model: An Experiment in CSR by
Coca-Cola India
Barnali Chaklader & Neeran Gautam
Management Case
Akshyaya Patra, Gandhinagar: Supply Chain Challenges
Shravanti Mitra, G raghuram, and Atanu Ghosh
Sales & Distribution Management: A Practice Based Approach 
